Companies pride themselves in hiring the most brilliant and qualified people in the market, however, they understand that in order to achieve the best results, technical knowledge is not always enough.

The world of business demands professionals who convey an image that is coherent with the company’s values. They are looking for masters in Impression Management (IM), which is a correct management of First Impressions.

IM is based on the image that we know of ourselves, the one we intend to give and the perception produced in others. This theory’s goal is an image management so you can be remembered for that same image, and also to achieve a place in people’s minds that corresponds to your purpose.

Glow presents programmes which aim at causing the desired impact in a first meeting, increasing self-confidence, learning how to act in any type of situation, without altering each person’s personality. It also provides the tools which allow for the identification of the Brand Image in order for the goals to be successfully achieved, whether it is the search for a promotion, a new job or setting up a new business.